Anthony Alexander life was forever changed by the loss of his five month old son, Anthony Alexander Roberts, who passed away from Hypoplastic Left Heart Syndrome (HLHS). Through unimaginable loss came a lasting truth: tomorrow is not promised, and the memories we create today are meant to be cherished.

While searching for a way to unite his love of fashion with meaningful storytelling, Anthony discovered an image of Alice in Wonderland holding a flamingo. His curiosity led him to croquet, a sport shaped by heritage, elegance, tradition, and timeless style.

That discovery became the foundation for Croquet Anthony Alexander.

Croquet Anthony Alexander is a premium lifestyle brand built on purpose. Through fashion and storytelling, the brand honors the past, celebrates the present, and inspires people to live fully, express themselves boldly, and create memories that will last for eternity. It also celebrates and explores the rich heritage of croquet, honoring the sport’s traditions while introducing its timeless spirit to a new generation.

Our signature flamingo was inspired by the novel “Alice in Wonderland”. In chapter eight, Alice is invited to play a game of croquet with the Queen. They used hedgehogs as balls and Flamingos as Mallets. By incorporating this classic element, we were able to design a staple logo that ties the wonderful world of imagination that depicts a favorite pastime to traditional everyday wear.